Fresh, Motivating Design Captures Ad Agency's Culture

With its work environment as a major recruiting tool for the company, Paris-based online advertising firm Criteo had outgrown its New York City offices, located in the prestigious 387 Park Avenue South building. The company desired an energizing and flexible office environment that would tie into their brand story and be as engaging to their global staff as it would to their visitors.

Understanding that Criteo’s culture is one of camaraderie and inspiration to be the best in the industry, our goal was to create an office where people truly enjoy coming to work everyday and are given the tools they need to reach their full potential. We also wanted the space to be reminiscent of residential/hotel environments, where the focus is on the ambiance that employees and visitors experience as they first enter and are greeted at reception, and continue to circulate throughout the space.

Our solution is an open layout, with no private offices that includes a spacious town hall and pantry area that opens up to a training room; several small conference and meeting rooms with teleconferencing capabilities; numerous opportunities for socializing and recreation; and large skylights to provide ample day lighting. An interconnecting staircase with stadium seating and an amphitheater below encourage teaming and collaboration. In addition, employees are given exclusive access to the building’s 2,000-square-foot outdoor roof deck and connecting bar that includes a glass penthouse and rooftop garden, creating a perfect area for gatherings and client conferences. We also incorporated Criteo’s signature color, orange, and the “swoosh” from the brand’s logo into many of the design elements, including the reception desk and acoustical ceiling treatments.

Named a “Best Place To Work” by Crain’s and Advertising Age, Criteo’s office culture has flourished with its new fully stocked kitchens, frequent office and social events, and arcade and game rooms that inspire friendly competition and connection among coworkers.


New York, NY

Building Type

Workplace Expansion and Renovation


40,000 SF

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