The SOHI (SOuth of HIghland) District is at the western gateway to downtown Milwaukee, centered on North 27th Street from West Highland Boulevard south to St. Paul Street.

The SOHI is one of four Milwaukee commercial dis­tricts awarded Main Street Milwaukee designation in March of 2005, a collaborative effort between the Milwaukee Department of City Develop­ment and the Local Initiatives Support Corporation (LISC). The master plan envisions a vibrant, pedestrian-friendly district that is safe and well-maintained, with architecture housing a diverse range of shopping and dining experiences. Providing areas to shop, live, gather and explore, the master plan creates a vision for incremental future development while addressing current urban conditions.