Overview

SuperValu

Eastview Innovation Center

Eden Prairie, Minnesota

Overview

Historically a wholesale food distributor, SUPERVALU nearly doubled its size when it acquired Idaho-based Albertsons and merged merchandising and marketing operations in a renovated office/warehouse. Meeting the company's business objectives and tight timeframe, HGA transformed the building into an efficiently organized space punctuated with bold colors, lively graphics and strong architectural details that promote the company's growth and brand identity. The 360,000-square-foot interior includes vendor conference center, test kitchen and sensory area, lab store, "Main Street" with a two-story graphic wall, and employee commons with coffee bar and informal lounge.