Harley-Davidson Museum exterior 1
Harley-Davidson Museum exterior 2
Harley-Davidson Museum interior 3
Harley-Davidson Museum interior 4
Harley-Davidson Museum exterior 5
Harley-Davidson Museum exterior 6
Harley-Davidson Museum lighting 1
Harley-Davidson Museum lighting 2
HGA worked with Pentagram Architects on this 130,000-square-foot museum on a 20-acre site in downtown Milwaukee. The complex includes a 60,000-square-foot museum for permanent exhibits, a 45,000-square-foot Annex for temporary exhibits and archives, and a 25,000-square-foot building housing a restaurant, retail and special-events space.
The exhibit design follows the building's industrial character. The team developed a chronological narrative, beginning with motorcycles arranged down the center of the main hall. This "road" links the upper exhibit floor with the lower floor. Along the way, visitors encounter a series of galleries that present the history of Harley-Davidson from its founding to the present, as told through motorcycles, posters, photographs, film clips, and interactive displays.
Throughout, lighting enhances the exhibit experience.
Throughout, telecommunication infrastructure supports the interactive exhibits and building programming to provide a media-rich museum-going experience for visitors.