Color's the Key: The Internationalization of Smiley's Clinic

Editor-in-Chief

12.12.08

What happens when a neighborhood clinic has to serve a large non-English-speaking clientele, including large contingents of patients from Somalia and Vietnam? More to the point, how do you organize and wayfind the clinic to ensure smooth, confusion-free traffic and a calming patient experience for all patients and visitors, regardless of language?

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